What’s emotional about Malta?

Padlocks in Veronia


A visit to Verona

If visiting Verona, a stop at the Casa Guiletta is a must. The 14th century house is one of the town’s main tourist attractions where tangibly all you can see is an open courtyard featuring a baroque stone balcony and a bronze statue of Juliet. Juliet of course is from Shakespeare’s Romeo & Juliet and the stone balcony is supposed to be the place where Juliet would wait to be serenaded by Romeo.

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Destination Gozo – 15 Destination Marketing Challenges

Beyond consumer products and services, destinations also need to be marketed. But as marketing is not just about fancy advertising, a well-managed integrated marketing mix is essential to contribute to the destination’s development.

Destination marketing is more complex and challenging due to the fragmentation of existing interests of the various tourism stakeholders.  Using the 15 Cs framework advocated by British tourism management scholar Alan Fyall, we attempt to evaluate the future marketing challenges of destination Gozo.

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