Maybe coming up with the next big thing is not as hard after all. Making the crucial step from concept to profit is the nutcracker. So you have this great idea. You have come up with this fantastic product or concept. You are full of belief that what you possess is your big break to profitable avenues. But then again many have been there before and failed. History is full of examples where innovations didn’t take off as expected. Why you? What makes your idea the special one? From sliced bread to tablet PCs, having a good idea is only the first step of a long journey. There is much more than meets the eye to make the desired success.
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