A Triple Dose of Happiness

Open HappinessBrands can make a difference by achieving a triple bottom line. Consider it ambitious or altruistic, building peoples’ trust is a certain way to create precious long-term brand value.

2014 has already settled in and many companies are finalising their financial statements for the previous year. Have their desired targets been met? Shareholders are eager to check the bottom line. With cautious optimism, did management deliver the bacon?

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