Smooth Operators – Adding brand value through superior customer experience

Selfridges LondonRetailing has dramatically evolved from a product-centric activity to a customer-centric one. While it is obvious that the main product remains key to assure user satisfaction, the customer experience has become paramount to facilitate a positive and everlasting relationship between the customer and the brand.

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Marketing from Mass to Class

Via CondottiAs many set their strategies at going head on to cater for the mass market, some look the other way and market for the few. Marketing top line brands is a very sophisticated matter but it is also a unique segment which offers the desired margins to sustain long term growth and profitability.

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