Effective Communication – Simply Not Just a Message in a Bottle

Traditional CommunicationEvery brand seeks to establish a competitive advantage in the marketplace. Since the invention of the modern printing press to the evolution of the world-wide-web, communication has constantly become a critical success factor in the marketing/promotional mix.

With the emergence of digital mediums and devices, communication between brands and customers has become much easier – but much more sophisticated and complex. Due to the importance of effective communication through various media the term ‘Integrated Marketing Communication’ was coined to manage this process Continue reading “Effective Communication – Simply Not Just a Message in a Bottle”