Destination Gozo – 15 Destination Marketing Challenges

Beyond consumer products and services, destinations also need to be marketed. But as marketing is not just about fancy advertising, a well-managed integrated marketing mix is essential to contribute to the destination’s development.

Destination marketing is more complex and challenging due to the fragmentation of existing interests of the various tourism stakeholders.  Using the 15 Cs framework advocated by British tourism management scholar Alan Fyall, we attempt to evaluate the future marketing challenges of destination Gozo.

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